Rojemac: A Brazilian Home & Lifestyle Buyer with 20+ Visits to JINHAN FAIR

2026.10.13

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Rojemac is a Brazilian importer, distributor and retailer of household goods, gifts, home décor and lifestyle products. Founded in 2000, the company is based in São Paulo state and also operates an office in Guangzhou, China. Its business covers product sourcing, importing and distribution, with products reaching retailers and other sales channels across Brazil. 

Rojemac serves more than 19,000 customers and around 14,000 points of sale, with a portfolio of more than 8,000 products. In 2024, the company reported sales of 50 million products and opened a 40,000-square-meter distribution center. Its brand portfolio has also expanded over the years. Rojemac acquired Wolff in 2002 and launched Lyor in 2014, followed by businesses including Rojemac Profissional and CAMEBA.

Rojemac's product range includes home, dining, kitchen, décor, organization and bathroom products, covering both everyday household items and products for dining and entertaining. The company has also developed several brands and business lines around these categories.

💡How Does Rojemac Expand Its Product Range?

Rojemac has expanded its product business through several brands and specialized business lines, each covering a particular area of the home and lifestyle market.

Wolff focuses on dining and serving products, including tableware, glassware, bar accessories, kitchen utensils and cookware. Lyor has a wider home range, covering decoration, organization, kitchen and dining products, gifts, and bed, table and bath items. Rojemac Profissional works with products for professional food service, while CAMEBA focuses on bed, table and bath products.

The range also changes through different materials, styles and product types. Glass, ceramic, porcelain, crystal, bamboo and silicone are among the materials used across its collections. Rojemac introduces around 200–300 new products each year, keeping product development and sourcing an ongoing part of its business.

💡How Does Rojemac Connect Businesses and Consumers?

Rojemac operates across both B2B and B2C channels in Brazil. Its B2B business serves retailers, distributors and professional customers, with products reaching different commercial channels. The company also has a physical showroom for business customers and serves professional segments including hotels, restaurants and cafés.

On the consumer side, Rojemac sells through its own online stores as well as third-party e-commerce platforms. Its brands, including Wolff and Lyor, are available through these channels, giving the company direct access to consumer purchases alongside its wholesale business.

This combination of wholesale and retail gives Rojemac different channels for bringing products to market. While planning new products, the company should consider the product needs of retailers, professional customers, and end consumers.

💡Why Has Rojemac Visited JINHAN FAIR 20+ Times?

Rojemac has participated in JINHAN FAIR more than 20 times and is one of the fair's long-standing partners. Rojemac continues to participate in the JINHAN FAIR because the event provides a centralized platform for the company to discover new products and connect with Chinese manufacturers during a single sourcing trip.

Additionally, JINHAN FAIR offers “Source Matching” service that matches suppliers with buyers based on their procurement needs, helping them improve their sourcing efficiency. For buyers, the service offers a way to schedule meetings with suppliers in addition to visiting exhibitors directly.

Rojemac will return to the 54th JINHAN FAIR from October 21–27, 2026, at PWTC Expo Guangzhou. The fair will give Rojemac an opportunity to discover new products, expand its sourcing options and meet Chinese suppliers directly.

Register Now: https://i.jinhanfair.com/en/login?fromUrl=GW-zixun-54