PEPCO: Building Its European Retail Range Through China Sourcing

2026.09.30

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PEPCO is a retail brand of PEPCO Group, offering apparel and general merchandise to families across Europe. It now operates more than 4,000 stores and reaches over 41 million customers each month. Its assortment includes everyday clothing, home décor, toys and seasonal products, with stores located in shopping centers, retail parks and high streets across European markets.

As its retail network has grown, so has its sourcing operation across key manufacturing markets. PEPCO Global Sourcing works with more than 375 suppliers and 1,200 factories, with China, India and Bangladesh together accounting for 79% of the Group’s sourcing base. Product development, merchandising, quality assurance and product inspection are part of this sourcing structure. According to PEPCO Group’s interim results, the Group recorded revenue of €2.47 billion for the six months ended March 31, 2026, up 5.0% year on year.

⭐PEPCO’s Home Products for Daily Living

PEPCO’s home range covers everyday household needs, from kitchen and dining products to storage, home textiles, candles, lighting, decorative accessories and gardening items. The selection also changes with the seasons. For example, Christmas and Easter will bring products with seasonal colors, patterns and decorative details into stores, with some items designed for a limited selling period.

PEPCO combines everyday products with curated homeware collections and proprietary in-house designs. Changes in colour, material, shape and finish can give familiar products a different look, while related items can be brought together through a common design direction. Individual products can form part of a wider collection while keeping their everyday function.

Product ranges can also be developed around the conditions of a particular market. In its 2022 Capital Markets Day presentation, PEPCO Group showed examples of home ranges developed specifically for warmer Western European markets, including “Picnic & Melamine”, disposable tableware and Moroccan-inspired products.

Product development also has to work within the practical requirements of retail. Price, quality and availability have to work together with the planned selling period, particularly for seasonal products. Product development and sourcing need to stay closely connected from the initial idea through to the point when products reach stores.

⭐Why PEPCO Keeps Coming Back to JINHAN FAIR

In January 2026, PEPCO launched a new consumer website in Poland with a product catalogue ten times larger than its previous site. PEPCO describes the platform as a “Digital Shop Window”, allowing customers to browse products online before visiting a physical store to make a purchase. The website is designed for product discovery rather than transactional e-commerce.

The expanded catalogue also gives buyers and suppliers a clearer view of the products PEPCO currently presents to consumers. At JINHAN FAIR, product discovery moves from the digital catalogue to direct conversations with Chinese manufacturers, where buyers can see products in person and discuss sourcing requirements.

PEPCO will return to the 54th JINHAN FAIR from October 21–27, 2026, at PWTC Expo Guangzhou. The upcoming edition will bring Chinese manufacturers and international buyers together across home and gift product categories, giving PEPCO another opportunity to explore products and meet potential sourcing partners in person.

Register Now: https://i.jinhanfair.com/en/login?fromUrl=GW-zixun-54