Fuzhou Home Broad: From Metal Craft to Multi-Material Home Décor

2026.09.01

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Founded in 2006 in Minhou, Fuzhou, Fujian, China, FUZHOU HOME BROAD ARTS & CRAFTS specializes in the design, manufacturing and export of home décor and furnishings. Starting with metal crafts, the company has developed a broader portfolio covering metal, wood, resin, glass and ceramics, with products ranging from wall décor and mirrors to decorative accessories and furniture. Today, Home Broad operates more than 65,000 square meters of workshops with more than 600 workers, and recorded USD 21 million in export sales in 2024. Its customer base includes established home and lifestyle retailers in the US and Europe.

HOME BROAD’s manufacturing and export capabilities have developed alongside its international business. Certifications including BSCI, SMETA, ISO9001 and ISO14001 support its production and quality management, while its integrated capabilities from design to manufacturing allow Home Broad to respond to different retail and sourcing requirements. From its base in Minhou, a well-established craft and home décor manufacturing hub, the company has built an export-oriented business serving buyers across multiple international markets.

👉Home Broad’s Product Evolution

Metal and wood combinations have been particularly well received in American markets, encouraging Home Broad to explore new forms and material combinations beyond conventional ironwork. In 2013, inspired by shaped steel tubing, the company incorporated bamboo elements into decorative steel pipes to create a distinctive bamboo-joint design with an oriental aesthetic. According to a report by China News Service, the product gained traction in Western markets and contributed to a 20% increase in the company’s revenue that year. The experience demonstrated how product innovation could turn changing market preferences into new commercial opportunities.

Since then, Home Broad’s product development has moved toward a broader multi-material approach. Wood, glass, resin and ceramics are now incorporated into mirrors, ornament, furniture and decorative accessories, allowing the company to create collections across different materials and home styles. This evolution is supported by a growing portfolio of intellectual property, including 170 intellectual property rights, 13 invention patents and more than 100 design patents. The company has also been recognized as a National-Level Specialized and Innovative “Little Giant” Enterprise and a National High-Tech Enterprise, reflecting its continued investment in product development and innovation.

👉Home Broad’s More Than 50-Times Journey with JINHAN FAIR

Home Broad(Booth No.2F02,2E16) has participated in JINHAN FAIR more than 50 times, making it one of the fair’s long-standing home décor exhibitors. Across these editions, the company has consistently brought new products and fresh designs to its booth, giving professional buyers the opportunity to see its latest collections and product updates in person. This continued presence has also made Home Broad a familiar name among buyers who regularly source home décor and furnishings at JINHAN FAIR.

Beyond showcasing its latest products, Home Broad uses its presence at JINHAN FAIR to engage directly with professional buyers and gain first-hand insights into changing preferences in the global home and gift market. These interactions provide valuable market feedback for the company’s ongoing product development, helping it stay closely connected with the needs of international buyers.

Looking ahead, Home Broad will continue to focus on innovation, product quality and design development while expanding its home décor collections for international markets. The company will return to 54th JINHAN FAIR, taking place October 21–27, 2026, at PWTC Expo Guangzhou, bringing its latest products and designs to the exhibition once again.