This Sustainable Toy Brand is Evolving in Response to the DIY Movement | JINHANFAIR DiscoverNEW

2026.08.04

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The DIY movement has taken the gift industry by storm. In fact, Inspiration Unlimited Magazine called craft kits the new comfort trend of 2025. Craft kits that make tackling a hobby easier for young and old consumers are still trending at retail, and now more makers are getting in on the craze, including the sustainable toy brand Petit Collage.

“Petit Collage has always believed that beautiful design and thoughtful materials can inspire meaningful play,” said Jo O’Donoghue, head of brand and production for Petit Collage. “As we’ve grown, we’ve expanded that philosophy across every category we create. Whether we’re developing a sticker activity for a family on the go, a craft kit that sparks creativity, a wooden play set that inspires storytelling, or a musical bedtime keepsake designed to become part of a family’s nightly routine, our goal remains the same: creating joyful, sustainable products that help children connect, imagine, and learn through play.”

For 20 years, Petit Collage has earned a loyal following among retailers and families for its puzzles, games and wooden toys that combine creativity, sustainability and timeless play. Now, the brand is evolving beyond its origins, emerging as “a comprehensive creative play destination” that spans everything from craft kits to heirloom-quality wooden toys.

In anticipation of the upcoming holiday season, the brand has expanded its current collection with:

• Craft Kits starting at $10, featuring unique projects such as Corgi and Kitten crafts, Bag Charms, and a whimsical Toadstool Crossbody Purse, all packaged in collectible keepsake tins.
• A Craft Advent Calendar retailing for $25, delivering days of activities and creations.
• Sticker Sets starting at $3 that are printed with vegetable inks and ideal for on-the-go entertainment, gifting, and travel.
• How to Draw kits featuring everything needed to learn to draw animals, vehicles, and ocean creatures in portable zip tins.
• Paint by Numbers kits complete with wooden brushes and beautifully illustrated artwork.
• Color with Stickers sets featuring more than 1,000 stickers used to create scenes and characters through guided creative play.

Along with their craft offerings, Petit Collage continues to broaden its classic toy collection with whimsical products such as the upcoming My Petit World Mouse House Wooden Play Set and 12 Tales at Bedtime, a beautifully designed storytelling keepsake that combines 12 original bedtime stories with a nostalgic wind-up musical tin that plays Brahms’ “Lullaby.”

Despite the brand’s expansion, sustainability continues to guide product development across every category. Petit Collage prioritizes recycled and responsibly sourced materials, FSC-certified wood and paper, vegetable inks, recyclable packaging, and the elimination of single-use plastics wherever possible.

“At Petit Collage, we recognize that every product leaves a footprint,” added O’Donoghue. “Our goal is to ensure that footprint is as light as possible, a tiptoe rather than a stomp. We are constantly evolving, improving, and pushing ourselves to do better because we believe play should never come at the cost of the Earth.”

Founded in San Francisco in 2006, Petit Collage began with a single handcrafted owl made from recycled materials. What started as a small collection of eco-conscious products has grown into a globally recognized brand sold in more than 60 countries.. Part of the Chronicle Books family, Petit Collage is well-positioned for continued growth as retailers seek products that combine developmental value, sustainability and accessible price points.

“Petit Collage has evolved into a truly comprehensive play brand without ever losing sight of what made it special,” said Bill Miller, president of Galison, Mudpuppy and publisher of Petit Collage.

“The brand has consistently demonstrated that sustainability, creativity, and exceptional design can co-exist beautifully and stand the test of time. By expanding into crafts and creative activities alongside our classic collections, we’re providing retailers with new opportunities to reach families seeking thoughtful, eco-conscious and reasonably-priced products for every stage of childhood.”