Perfect for Fall and Christmas, Greenleaf’s Versatile Fragrances to Debut at Summer Markets

2026.05.27

Greenleaf, a leader in the home fragrance market since 1975, is introducing two new fragrances and a new diffuser design to help retailers round out their fall and winter holiday displays.

Gingerbread, which the company says “captures the warmth of fresh-baked gingerbread cookies right out of the oven,” and Laurel Grove, “a timeless scent that opens with bright mandarin and calming lavender, grounded by earthy fir balsam” have been added to the company’s Fall 2026 collection, though both fragrances work great for both fall and Christmas assortments.

“[Gingerbread] is a natural fit for the pink Christmas trend, making it a standout addition for retailers looking to align their holiday displays with one of the season’s most popular aesthetics,” the company said in a release. On the other hand, the new Laurel Grove fragrance pairs beautifully with the Williamsburg Christmas trend with blues, greens and yellows, but its classic character makes it work with fall displays, too, the company added.

“Retailers can introduce Laurel Grove ahead of the holiday season and carry it confidently through both seasons.”

The company is also introducing a brand-new product: the Tree Honeycomb Diffuser. The unique product features a paper honeycomb tree design that serves as both a festive display piece and a functioning fragrance diffuser — releasing scent for up to 45 days. It is available in the brand’s holiday favorites — Merry Memories, Shimmering Snowberry and Silver Spruce.

To further refresh its fall offerings, the company is also updating its foaming hand soap formula and packaging. “The new formula is dye-free with added aloe, and the sleeker bottle makes it more giftable than ever,” said Mary Claire Kinnas, marketing manager for Greenleaf. The hand soaps are now available in 14 fragrances, including all three holiday scents.

Greenleaf points out that its seasonal fragrances ship only June 1 – Dec. 15. Retailers and buyers can see the full Fall 2026 collection at Atlanta Market AmericasMart (Building 2, Floor 18, Suite#1800) and the Total Home & Gift Market in Dallas (WTC 180 in the OneCoast showroom).

Founded by husband and wife team Bob and Sylvia Caldwell, Greenleaf entered the home fragrance market with its first product — the scented envelope sachet. Today, Greenleaf is known for a wide variety of home fragrance products with signature hand-painted patterns ranging from candles to room sprays, diffusers, home fragrance oils and much more. With a charitable mission at its heart, 3 percent of every purchase goes directly to organizations working to break the cycle of trafficking in the U.S. and around the world.