Fueling Breakthroughs with Innovation and Resilience: 51st JINHAN FAIR Had Concluded!
2025.04.27
The 51st Jinhan Fair for Home & Gifts (Short: JINHAN FAIR) had successfully concluded on April 27 at the Poly World Trade Center Expo. The fair gathered 1,000 top Chinese home & gifts manufacturers, showcasing over 100,000 innovative products. Buyers from over 160 countries and regions around the world attended, highlighting the industry’s resilience and vitality in today’s complex global landscape.
Driving Steady Growth with Diverse Buyer Base
Despite ongoing global trade challenges, Buyers from around the world arrived as scheduled. As a one-stop sourcing fair with over 20 years of history, JINHAN FAIR remains a top destination for global buyers.
Notable attendees included U.S. buyers such as Hobby Lobby, GIFT DEPOT, and YOUNG'S INC; France's JJA and CMP; Germany's Boltze and GILDE; the Netherlands' KERSTEN, Kaemingk, and KOOPMAN; and Belgium’s JOLIPA and POMAX. Among them, UK’s Quay Traders placed a USD 5 million order at this edition. "75% of our ceramics, resin crafts, and Christmas decorations come from China. We always find the right suppliers at JINHAN FAIR. Despite global shifts in the supply chain, the quality, efficiency, and innovation of Chinese suppliers remain unmatched," they said.
A representative from Sweden’s Multiagentur AB also commented: "JINHAN FAIR is our main sourcing channel, and we complete 90% of our annual purchases here. Chinese suppliers have proven to be reliable and consistent in quality, making them essential partners for us."
Buyer attendance from emerging markets like the Middle East and South America had a clear increase, expanding JINHAN FAIR’s global trade network. Buyers including LANDMARK GROUP (UAE), Home Centre (UAE), 2XL HOME (UAE), PAN HOME (UAE) , Lenta(Russia), Informa (Indonesia); FALABELLA(Colombia),Wall Import Group(Brazil), InHome(Argentina), Silk Road(Israel), ORANGE DRAGON(Israel), Kervan(Tekstil), and KOKOSH HOME(Turkey), MR PRICE HOME(South Africa), WHECO GROUP(South Africa), HomeHabitz(South Africa) arrived in droves. The growing attendance was a demonstration of the continued charm of Made in China.
Brazil’s Wall Import Group shared: "Demand for high-quality decorative paintings in South America is growing rapidly. The product variety and customization capability at JINHAN FAIR are exactly what we look for in top-tier suppliers."
Israel’s ORANGE DRAGON noted: "From entry-level to high-end customization, the diversity and quality of Chinese manufacturing are impressive. China's supply chain is increasingly irreplaceable in the global system."
Agile Response to Change by Innovation
Faced with a shifting international landscape and supply chain challenges, exhibitors at JINHAN FAIR have embraced innovation and diversified strategies to adapt and break new ground.
Redeco, one of the suppliers, has made innovation its core driver, showcasing creative, eco-friendly, and finely crafted resin, ceramic, and metal home décor at the fair. Its Sales VP Andy Wang pointed out, "We’ve built a complete innovation system spanning R&D, production, market feedback, and rapid iteration to respond to global market changes and offer region-specific custom products."
Zhejiang Wadou is also evolving, shifting from single-item sales to offering holistic home solutions through material innovation and upgraded craftsmanship. "Our product matrix has expanded from framed artwork to include ceramic containers, art cabinets, and more. We’ve also built a flexible, efficient customization system to meet diverse market needs," said Sales VP Gong Weili.
Exhibitors are also rapidly adjusting their market strategies. "Relying on a single market is no longer viable. We are accelerating our expansion into friendly markets such as the Middle East and Latin America, diversifying our layout for stable development," said Wu Shisheng, Chairman of PAT LEE. Lin Lixue, General Manager of Starspike, emphasized shifting from passive waiting to proactive and precise client development to strengthen market leadership.
Hong Minjie, President of the Minhou Artcraft Association, believed that in complex times, enterprises must focus on R&D and quality control. Sustained innovation and branding are key to reinforcing core competitiveness.
Green Transformation for a Shared Future
The 51st JINHAN FAIR actively promoted green and low-carbon principles. Emissions reduction measures were implemented throughout the event lifecycle. Total carbon emissions were accurately calculated and offset using 1,364 tons of voluntary emission reductions under the Guangzhou Carbon Inclusive program, achieving net-zero carbon emissions and earning the event a "Carbon Neutrality Statement" certificate. This serves as a model for sustainable transformation in the exhibition industry.
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Operationally, the fair adopted recyclable aluminum structures to reduce disposable construction waste. Exhibitors were encouraged to use eco-friendly materials and modular, reusable booth designs to further lower emissions. A special "Green Booth Design Award" was launched to accelerate the industry’s green transformation and drive progress toward carbon neutrality.
In line with rising global demand for sustainable consumption and China’s "dual-carbon" strategy, the fair saw a surge in eco-conscious products: homeware made from natural bamboo fiber, creative ornaments crafted from recycled wood and glass, and paintings using eco-friendly water-based paints. More companies are embedding sustainability into their R&D and design processes to meet global expectations for greener living.
Looking ahead, JINHAN FAIR will continue leveraging diversified strategies to explore international markets, using innovation and adaptability to lead China’s home & gifts industry forward with strength and stability in a dynamic global environment.
See you again this fall!
The 52nd JINHAN FAIR
will be held during October 21–27!
The 52nd Jinhan Fair
Jinhan Fair Online Exhibition
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Booth Application