Got AI? R&A packs it into latest retail website tool

2025.01.22

LEWIS CENTER, Ohio — Furniture advertising agency R&A Marketing is introducing a new tool designed to harness AI for furniture retailers that use the R&A Web platform.

R&A Web AI leverages AI technology to allow furniture retailers to streamline the creation and maintenance of web content including imagery, product data and unique web pages.

“AI is an often overused buzzword in our Industry right now, but at R&A we sought to create a tool that would cut through the confusing tech fluff and provide retailers with a targeted tool that is easy to use and can help them sell more furniture by creating a unique online experience for their customers,” said Leah Kirkland, vice president of R&A Marketing.

With R&A Web AI, retailers can generate product images that are tailored specifically to target their brand and customer profile. From the image background to accessories used within lifestyle shots, images can be customized for each retailer using R&A Web AI. The platform also offers AI-designed page and design layouts, ensuring that every element of the site is not only functional, but also aesthetically pleasing without any coding experience needed.

In addition to visual capabilities, retailers can expect AI-created text that is crafted to resonate with their target audience.

“Think of AI as an enhancement, not a replacement,” said Kevin Doran, R&A Marketing president. “It still requires thought processes for AI to work. With R&A Web AI, our vision is to make creation more accessible, enjoyable and efficient.”