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Tommy Hilfiger rolls out first furniture line

2015.06.04


Tommy Hilfiger has announced a licensing agreement with LF Products, a division of global consumer products sourcing company Li & Fung, to produce its first line of indoor residential furniture.

Set to hit key department stores, specialty stores and e-commerce platforms in the U.S. and Latin America this fall, the line will include two collections of case goods, occasional and upholstery.

In a press release, the Tommy Hilfiger organization said that the collections combine East Coast influences with relaxed West Coast designs “that draw inspiration from modern city life, classic coastal aesthetics and country living.” The company declined to make any product photography available.

The New York collection will have urban design elements, while the Greenwich collection has coastal and country design elements.

The city-themed collection offers upholstered beds and sofas in a range of materials that include velvets, lines and leathers in various hues of red, white and blue. Accent pieces include wooden table sets and armoires with chrome accents.

The coastal themed collection includes wood pieces in a whitewashed finish and natural linen upholstery in light blue and gray tones. The country-inspired designs include wood pieces with light stained woods with two-tone ebony finishes and aged hardware and statement chairs in menswear plaids and studded leather.

Tommy Hilfiger’s existing home products include bedding, bath, and decorative accessories licensed and produced by Global Brands Group. Hilfiger said he is pleased to be expanding the line to include furniture.

“Our expanded home offerings embrace a modern take on all-American tradition and build on my passion and love of furniture and architectural design,” he said in a statement. “I’ve always been inspired by iconic American homes and I’m constantly finding new inspiration in everything around me.”

The line also represents a new opportunity for the LF Products team.

“We are delighted to be collaborating with such an iconic, American lifestyle brand on their home collection,” said Henry Chan, a Li & Fung senior executive and President of LF Products. “Through our furniture design and production teams in Shanghai, we have been able to bring the brand's unique heritage and spirit to Tommy Hilfiger’s customers in a powerful new way.”

 

Source: Furniture Today

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