Surya to launch 20 new bedding designs at winter markets
Among the highlights in Surya’s new product launch queue for the upcoming winter markets in December are 20 new bedding collections for mid- to luxe shoppers.
Included in the new array are duvet sets with coordinating quilts, Euro shams and accent pillows “to create distinctive top-of-bed looks for a variety of lifestyles and budgets,” the company said.
Lynne Meredith, vp of product development, explained that Surya decided to expand its bedding offering based on its recent branded eoffrts.
“We received such a positive response to the launch last year of our Florence Broadhurst bedding collections and knew that designers and retailers really appreciate being able to offer their customers coordinated looks for the bedroom,” she said. “With our latest bedding collections, we sought to provide distinctive, finely crafted looks that are both luxurious and affordable while also complementing a range of lifestyles.”
The lineup includes:
--Bohemian Blues, a grouping constructed of cotton and cotton flax and featuring braided fabrics, dip dyed effects and Japanese-inspired panel prints in deep blues accented by raspberry. Silk quilts, a batik reversible quilt and coordinating pouf round out the collection.
--Classica, which was designed for the hospitality setting and crafted of 300-count cotton sateen. This elegant collection features a printed paisley design and is available in tonal grays, beiges and aquas. Completing the look are matching velvet throw pillows, quilt and bed runners.
--Metallics, a sophisticated collection constructed of un-dyed linen and linen cotton in earthy neutrals, includes metallic accents and other details such as pleating, crocheted edges and hand-stitching. Also available are beaded and lace throw pillows and coordinating poufs.
--Metropolis, a modern collection constructed of embroidered cotton sateen that features bold, graphic patterns and a color palette of black, white and brights.
--Rough Luxe, crafted of linen and cotton linen for a relaxed collection in dusty pastels with washed look is accented by antiqued printed florals, satin appliqués and crocheted edges. A solid-hued ruched quilt, coordinating printed floral poufs and satin throw pillows add a feminine touch.
In addition to the bedding introductions, Surya will unveil more than 150 new lamps—including a selection of crystal and glass lamps—and 100-plus decorative accents in a range of styles, shapes and colors. Also on display will be an expanded outdoor product line that includes new outdoor lighting, mirrors and ceramics categories along with rugs, pillows and poufs in high-performance materials, and new designer collections from DwellStudio, Bobby Berk Home and celebrity designer Candice Olson.
The winter market dates and locations where Surya will be launching these programs are the following:
--Atlanta, Jan. 6-13, at the AmericasMart in showroom space 11-A-1, open 8 a.m. to 8 p.m. daily
--Dallas, Jan. 14-20, at the World Trade Center in space 560, open 8 a.m. to 8 p.m. daily
--Las Vegas, Jan. 18-22, at the World Market Center in space WC400, open 8 a.m. to 8 p.m. daily.
Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.
Source: home & textiles