New Products, New Markets: Product Innovation Highlights from the 54th JINHAN FAIR

2026.11.11

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After seven days, the 54th Jinhan Fair for Home & Gifts (JINHAN FAIR) concluded on October 27, 2026, at PWTC Expo in Guangzhou, China.

Covering 100,000 square meters, the fair brought together more than 1,200 exhibitors showcasing over 300,000 new products. It attracted professional buyers from more than 170 countries and regions, with buyer attendance up 20% year-on-year. Buyer attendance grew notably among visitors from the United States, Italy, Poland and Russia. The fair also welcomed buyers from emerging markets such as Morocco, Malaysia and Romania.

Exhibitors from across China presented a wide range of new products, from multifunctional household items to specific products developed for different global markets. The products reflected a focus on practical designs and the needs of international buyers.

💡What's New in Home & Gift Products: Function-First Designs and New Materials

At Taizhou Tongtian Plastics, product development focuses on quality and functionality. The company showcased newly developed ice buckets, trays, storage boxes, tables and chairs at the fair. The company’s sales manager noted that global buyers are placing greater emphasis on product quality and multifunctional designs. The company’s storage boxes attracted particular interest from an Italian buyer, who ordered more than 20 samples and paid on-site.

Innovation in materials and production techniques was another highlight. Linhai Shengxi showcased tempered glass tabletops with UV direct printing, which creates realistic wood-grain patterns and a scratch-resistant surface. The company also used wood-plastic composite (WPC) with a wood-grain finish in its outdoor leisure products.

Hengxin Home showcased products designed for specific uses. For its garden textiles targeting the European market, the company incorporated silver ions into the fabric to improve resistance to mold and mildew. It also used 3M Thinsulate insulation in pet apparel to provide added warmth.

First-time exhibitor Changsha Sunny introduced a new personal care product range, which attracted interest from buyers at the fair. The company welcomed visitors on the opening day, including a German buyer interested in discussing potential business opportunities. Some of its new products were also selected for display in the fair's main exhibition area.

💡How Chinese Suppliers Adapt Products for Different Regions’ Buyers

Understanding local preferences plays an important role in product development. Shanghai Tianhong Candle Art, which has taken part in JINHAN FAIR for more than 20 years, continues to explore the Middle Eastern market and develop products that cater to local demand.

The general manager of Shanghai Tianhong Candle Art noted that JINHAN FAIR attracts buyers from established markets such as Europe, as well as emerging markets in the Middle East. This gives the company opportunities to connect with new customers and discuss future product needs with existing clients. He also praised the fair's consistently high standard of service and its role as a platform for business development, describing these as key reasons for the company's continued participation.

💡Source New Home, Garden and Gift Products at the 55th JINHAN FAIR

From product development and material innovation to products tailored to regional market needs, exhibitors at the 54th JINHAN FAIR presented a range of approaches to meeting buyer expectations and exploring new opportunities in global markets.

As global sourcing needs continue to evolve, JINHAN FAIR remains committed to bringing together quality suppliers and global buyers. Through its sourcing platform, the fair provides Chinese manufacturers with opportunities to reach global markets and build connections with buyers.

The 55th JINHAN FAIR will take place from April 21 to 27, 2027, at PWTC Expo in Guangzhou, China. We look forward to welcoming global buyers to discover new products, explore industry trends and build new business connections.