Buyer Attendance Up 20%: What Global Buyers Valued at the 54th JINHAN FAIR

2026.11.10

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The 54th Jinhan Fair for Home & Gifts (JINHAN FAIR), held from October 21–27, 2026 at PWTC Expo in Guangzhou, China, brought together home,  garden and gifts manufacturers and global buyers. With more than 1,200 exhibitors, over 300,000 new products and buyers from more than 170 countries and regions, the fair saw buyer attendance increase by 20% compared with the previous edition.

Compared with the previous edition, buyers from the United States, Italy, Poland and Russia increased notably. Emerging markets, including Morocco, Malaysia and Romania, also brought greater diversity to the fair’s international sourcing buyers.

JINHAN FAIR continues to hold appeal for international buyers. At the 54th JINHAN FAIR, buyers highlighted the importance of product innovation, competitive pricing, supplier development, and efficient sourcing services.

⭐What Global Buyers Value Most: New Products, Flexible MOQs and Supplier Discovery

Feedback from international buyers highlights the value of JINHAN FAIR as a sourcing platform: many buyers have discovered new products, identified potential suppliers, and explored business opportunities. 

Woolworth, a German retailer, discovered multiple new products and developed relationships with new suppliers during JINHAN FAIR. The sourcing team stated that exhibitors have shown greater flexibility regarding payment and lower minimum order quantities (MOQs) for certain product categories, and that future repeat orders will give priority to companies demonstrating a high level of cooperation.

Glenhaven Home & Holiday, a U.S. buyer, continues to focus on the Christmas and gardening markets. Despite challenges posed by changes in tariffs, the company’s purchasing manager noted that demand for these products remains stable in the U.S. and Canadian markets.

As the range of product categories continues to expand, JINHAN FAIR offers buyers a wider variety of options. The newly launched Pet Products pavilion helped a Thailand buyer discover new sourcing opportunities.

⭐New Products Keep Buyers Coming Back

Product innovation is a key reason why buyers return to the JINHAN FAIR edition after edition. This is particularly true for buyers in the seasonal products sector, where new collections are essential to keeping up with changing consumer preferences and market trends. 

Buyers from Russian retailer X5 Group, who were responsible for New Year’s product sourcing, visited the JINHAN FAIR for the first time. They expressed satisfaction with the new products, exhibitor quality, competitive quotations and buyer services. Their purchasing cycle makes product development particularly important: the team selects products every six months and then sells them throughout the following six-month period, with products reordered weekly. A reliable supply of new and marketable items is therefore essential to their business.

Chomik, a Polish importer that has attended JINHAN FAIR for 20 years, sources products across categories including gardening, Christmas decorations and kitchenware. They found that each edition of the fair offered new products and suppliers worth paying attention to. They also noted that the selection of products and pricing had improved, which further strengthened their desire to return.

⭐How the Premium Buyer Sourcing Service Speeds Up Buyer Decisions

The 54th JINHAN FAIR further optimized the Premium Buyer Sourcing Service to help buyers enhance their procurement efficiency. Customized sourcing routes were designed for international buyers such as Indonesia’s Kawan Lama Group, Russia’s X5 Group, and Poland’s Biedronka Procurement Agency, enabling buyers to connect with their target exhibitors efficiently. After experiencing the service, Saudi buyer SACO praised the highly professional and efficient services provided at the JINHAN FAIR. 

During the fair, Salon Talks were held to discuss practical sourcing strategies and market trends, covering topics such as supplier selection and tariff-related purchasing considerations for U.S. importers, European online retail, Southeast Asia’s hospitality sector, festive trends for 2027–2028, and pet products. The information provides buyers with additional guidance for making purchasing decisions and developing product selection plans.

By offering product exhibitions, supplier matchmaking, customized tour routes, and industry information sharing, JINHAN FAIR provides support for various stages of the buyer’s sourcing process.

⭐Continue Your Sourcing Journey at the 55th JINHAN FAIR

From discovering new collections and developing supplier networks to finding products for specific markets, the 54th JINHAN FAIR offered international buyers a range of sourcing opportunities across the home and gift industries.

The 55th JINHAN FAIR will take place from April 21–27, 2027, at PWTC Expo in Guangzhou, China, continuing to connect global buyers with Chinese home and gift manufacturers and new product opportunities.

Look forward to seeing you at the 55th JINHAN FAIR in April 2027!