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Italian furniture exports grow as digital adoption lags global market JINHANFAIR trade news

2026.09.23

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Italy's furniture sector continues to benefit from strong exports and domestic demand, while digital adoption remains below the global average.

According to research by Bip, reported by Il Sole 24 Ore, the global furniture market is worth more than €800 billion and is expected to reach €940 billion by 2030, growing 3% annually. Online sales are forecast to rise from 35% to 40% of global furniture sales. Italy exported €11.2 billion worth of furniture in 2025, equivalent to 43% of national production, maintaining its position as the world's fourth-largest exporter. Meanwhile, digital sales in Italy are expected to increase from 31% to 36% by 2030, still below the projected global share of 40%.

About JINHAN FAIR

JINHAN FAIR for Home & Gifts（Poly Spring/Autumn Fair Phase Ⅱ） is a leading international trade platform organized by Poly Exhibition. Established in 2000, JINHAN FAIR has been successfully held for 54 editions and is recognized as one of China's most established sourcing fairs for the home and gifts industry. JINHAN FAIR is also the only Union of international Fairs-approved export trade fair in the home & gifts sector in China.