'Simplicity does not have to be ordinary' JINHANFAIR DiscoverNEW

2026.09.23

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As European furniture manufacturers navigate shifting expectations around material honesty and lasting design, Taranko Meble arrives at this year's M.O.W. fair with a collection built around natural materials and understated craftsmanship. Barbara Taranko, Sales Manager at Taranko Meble, explains that the company is keen to showcase how its collections are evolving, with wooden fronts and refined detailing taking centre stage. The event offers a chance to reconnect with established partners while testing new designs against fresh feedback from across the sector.

A renewed material focus

This year's presentation reflects a broader shift within Taranko Meble's design language, one that leans more heavily on natural materials and distinctive wooden fronts. 'This year, we want to present the direction in which Taranko Meble is developing our collections, with a stronger focus on natural materials, distinctive wooden fronts and refined details,' says Barbara. The approach signals more than a seasonal update. It points to a considered repositioning of the brand's identity around material character and craftsmanship.

Feedback from the fair floor plays a central role in shaping that direction. The company sees the event as a chance not only to display new work but to listen closely to how partners and visitors respond. 'We are looking forward to meeting our existing partners, discovering new opportunities and receiving feedback on the new designs,' she adds.

Wood with character

Visitors to the stand will find a collection that pairs restrained, timeless forms with details designed to stand out on closer inspection. 'Visitors can expect a collection that combines simple, timeless forms with more distinctive details,' Barbara explains. A key element, she notes, is the use of expressive wooden fronts that bring the beauty and character of nature into the furniture itself.

Rather than relying on ornamentation, the range keeps its language quiet, allowing texture and grain to carry visual interest instead. The designs are understated, but each piece has something that makes it different and memorable, in the Sales Manager's words. This balance between simplicity and material expression is what the brand hopes will set its stand apart on the fair floor.

Building lasting partnerships

Taranko Meble is targeting a specific mix of visitors this year, one focused on long term collaboration rather than one off orders. The company is especially keen to meet furniture retailers, distributors, interior designers and architects looking for well designed furniture with a strong material character. The stand is designed to appeal to buyers who value craftsmanship as much as commercial fit.

Equally, the team remains open to conversations with new contacts who see scope for a longer relationship with the brand. 'We are also open to new partners who see potential in developing long term cooperation with Taranko Meble,' she notes, reflecting an approach that treats the fair as a starting point for future collaboration rather than a single transaction.

A lasting impression

Taranko Meble's presence at M.O.W. speaks to a wider industry conviction that simplicity and material honesty need not come at the expense of individuality. For Barbara, the message she hopes visitors take away is straightforward. 'We would like visitors to leave with the feeling that simplicity does not have to be ordinary,' she says. 'Natural materials, thoughtful proportions and a few well designed details can create furniture that feels both timeless and distinctive.'