JINHAN FAIR Paris Tour to Study Industry Trend

The 26th Jinhan Fair for Home and Gifts (JINHAN FAIR for short) is opening on October 21st - 27th, 2012 at Guangzhou Poly World Trade Center. To gain insight into the development of the global economy and the European home and gift industry, Poly Jinhan Exhibition Co., Ltd., organizer of JINHAN FAIR, made a trip to Paris in early September to visit the industry’s leading exhibition Maison &Objet Paris. The trip was to study the reception of ‘made in China’ products there and the latest design trends of the industry. The company also met with some old customers including ARC International, Maxita and Valero.

The growth of the global economy has been slowing down. The Paris trip was a study tour JINHAN FAIR organized to seek the upgrade path for Chinese-made products in such a global context. 2012 continues to see the impact of the Euro debt crisis on the European economy and home and gift industry. However, companies that focus on brand building have been gaining increased market recognition. A large number of "Made in China" household items and gifts, under their brand designers’ hard work, have been transformed from merely finished products to merchandise that carry revitalized brand images. The upcoming JINHAN FAIR will have over 600 leading domestic companies participating and a good many Chinese-made items with brand vitality will be shown to international buyers.