The Global Home & Gifts Spring Purchase Event - Opening of the 45th JINHAN FAIR Online Exhibition

The 45th Jinhan Fair for Home & Gifts (JINHAN FAIR) Online Exhibition was officially launched on 11 April 2022, and it would last for a period of three weeks. Buyers from all over the world met with more than 700 exhibitors online, and over 100 Online Sourcing Matchmaking Sessions were conductedto create a holistic, one-stop home & gifts purchase event of spring edition．

For more than 22 years, JINHAN FAIR has been committed to giving full play to its rich experience and global buyer resources in the home & gifts industry. It　keenly captures trends and market demand, constantly upgrading trade solutions for customers and updating the latest products online, addressing customer business pain points, and promoting foreign trade under the ＂new normal＂.

More than 700 exhibitors made full preparations for this online exhibition, with exhibits covering the nine following product categories: Home Decoration, Decorative Furniture, Outdoor and Gardening Series, Textiles & Homeware, Kitchen & Dining, Seasonal Decorations, Fragrances & Personal Care, Souvenirs & Giftware, and Toys & Stationeries. They uploaded design, videos and catalogue featuring the latest products for the spring and summer season, and also elaborately converted their sample showrooms into "Live Rooms" to meet global buyers online at any time.

 

 

So far, more than 1,000 purchase orders has been received, many of which are from Australia, Turkey, Israel, Dubai, and Japan, expect  the traditional European and American markets. In terms of buyer types, in addition to traditional large retailers, importers and other major buyers, it also has attracted many B-end buyers such as small and medium-sized wholesalers and overseas e-commerce merchants who are actively looking for the latest spring products.

 

By continuously upgrading digital marketing tools and comprehensively using online platforms such as Google, Facebook, LinkedIn, YouTube and EDM to build an international marketing matrix, JINHAN FAIR can ensure the authenticity and timeliness of buyers' needs.

To ensure the authenticity and timeliness of buyers' needs, JINHAN FAIR spared efforts to building an international marketing matrix by continuously upgrading digital marketing tools and comprehensively using online platforms such as Google, Facebook, LinkedIn, YouTube and EDM etc.

At present, major buyers such as Mercury Casa & Regalo, TEDi, CIMC HOME, CEPEWA, INART, BERGAMASCHI&VIMERCATI, CB Imports from Europe, TJX, Lowes, STYLE CRAFT from the United States and NITORI from Japan and more than 1,000 small and medium-sized enterprise buyers have registered through various channels and prepared purchase lists for the new season. Specifically, UMA, an American importer, shared a sourcing list of household supplies, lighting accessories, gardening supplies and so on by EDM, so the organizer will invite buyers to participate in several sourcing matchmaking sessions with pre-matched suppliers; the Dutch retailer Loods 5 is seeking suppliers from JINHAN FAIR who can make a large quantity of glass furniture, glass cups & mugs and candles through LinkedIn.

 

 

At the same time, the organizer vigorously promoted the implementation of Online Sourcing Matchmaking Sessions, in order to actively match exhibitors with optimal partners, and help exhibitors and buyers establish accurate and efficient business cooperation．Up to now, more than 100 Online Sourcing Matchmaking Sessions have been scheduled to pre match with exhibitors.

To seek innovation and inspirations, to gather market insights and intelligence, JINHAN FAIR will inject strong impetus into the home & gifts industry during the next three weeks online show, to assist in building connections between exhibitors and cutomers worldwidely，to seize more business opportunities．