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Kate Spade Expands Home Collection

2015.03.05


Kate Spade Wickford Dachshund plates, through its collaboration with Lenox.

Kate Spade has entered into four new licensing agreements to expand its furniture, bedding, bath, wallpaper, rugs and other household items.

"The breadth of our home decor line will feature products at all access points in both pricing and distribution from an $8 notebook to an $8,000 piece of furniture," said Craig Leavitt, CEO, Kate Spade.

Under the new partnerships, Kravet will create the fabric and wallpaper; home textile company DWI Holdings is Spade's partner for bedding and bath; E.J. Victor will manufacture and distribute the furniture; and Jaipur will handle the rugs.

In the past few years, the company has branched out into other categories like beauty products, stationery, jewelry and dinnerware. A recent collaboration Lenox, bumped the company’s tabletop business up 20 percent. The biggest leap for the company is its move into furniture—something rarely done by a fashion company.

The company expects the new licensing categories to bring in another $100 million to $150 million in retail sales over the next year.

The new products will be available this May at various retailers, design showrooms and Kate Spade’s own e-commerce site.

The biggest leap for the company is its move into furniture—something rarely done by a fashion company.


 

Source: Gifts & Dec

 

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