FASHION MEETS FURNITURE IN FITZROVIA

New York-based textile design company Maharam teams up with premium Danish furniture brand Republic of Fritz Hansen? and Kvadrat for the European launch of Point by Paul Smith, a new upholstery textile designed in collaboration with the renowned British fashion designer. The launch will take place during London Fashion Week at the Republic of Fritz Hansen Store.

Point by Paul Smith is a vibrant upholstery textile. It’s an imaginative evolution of Paul Smith’s signature ‘classics with a twist’ style which distinguishes itself by a fusion of construction and pattern. "The idea behind this fabric came from traditional Scottish Fair Isle knitting; I love the vibrant mix of colours and patterns that Fair Isle techniques create and have used many variations of it over the years," says Paul Smith.

Point combines natural tones and accent colours that result in an eye-catching effect. It is available in 7 different geometric patterns, ranging from traditional to modern, which combine unique but related stripes that run from selvedge to selvedge.

Each of the fabric’s 11 colourways is composed of 8 hues and blends rich nuances such as persimmon, mustard, loden green, burnt sienna and ultramarine. With so many different expressions, Point provides virtually endless opportunities for creating dynamic and individual interiors, a value shared by the furniture brand Republic of Fritz Hansen, which has been creating unique statements since 1872

To celebrate the launch of Point by Paul Smith, the new textile will be upholstered on a selection of Fritz Hansen's classic design icons including the Egg?, Swan? and Grand Prix? by Arne Jacobsen and the PK22? chair by Poul Kj?rholm, as well as the Alphabet Sofa? by Piero Lissoni.

To celebrate the launch of Point by Paul Smith, the new textile will be upholstered on a selection of Fritz Hansen's classic design icons including the Egg?, Swan? and Grand Prix? by Arne Jacobsen and the PK22? chair by Poul Kj?rholm, as well as the Alphabet Sofa? by Piero Lissoni.

The distinctive pieces will be exhibited from February 2012 at Republic of Fritz Hansen's flagship store in London, situated in Fitzrovia, the heart of London's fashion and design district.

A shared focus on quality and craftsmanship unites Maharam and the Republic of Fritz Hansen in launching Point by Paul Smith, available in Europe through Kvadrat, making this an ideal fusion of fashion, furniture and textile design.

Source from: fritzhansen.com