Arden Companies partners with Bombay to launch Bombay Outdoors
Arden Companies, a manufacturer and marketer of outdoor products, has aligned with The Bombay Company, a leader in globally-inspired, classic furniture and home décor, in a licensee partnership in the outdoor living category.
"Journey to your own backyard" is the Bombay Outdoors tagline that will set the stage for the product introduction to market in 2015. The assortment will include organically designed outdoor products, including outdoor furniture, cushions and pillows, lanterns, decorative garden accessories, planters and more.
"We are proud to be offering a globally-inspired outdoor assortment," said Belinda Byrd, vice president of Bombay Outdoors. "Because there has been such attention to detail, each of the elements in the collection blends seamlessly together to create an inviting yet distinctive outdoor living space that we feel our customers will truly enjoy."
According to a press release, Bombay Outdoors aims to create "a complete lifestyle brand that will inspire a sense of well-being by redefining the outdoor living experience and offering distinctive, timeless designs with eclectic elements and unexpected details."
The first outdoor living assortment for the brand will feature many original designs that are exclusive to Bombay Outdoors, the release states.
"We are extremely excited for what the future holds for Bombay and Arden," said Cecil Kearse, president of Arden Companies. "Our team is gleaning information from the past, present and future to guide our quest in providing sustainable quality, beauty and function to our Bombay Outdoors products. With these categories, we truly believe Bombay Outdoors to be a destination brand of outdoor products that our customers will want as a part of their backyard journey."