E.S. Kluft & Company to Showcase Aireloom Pinnacle Hybrid Collection and Expanded Retail Support at 2025 Summer Las Vegas Market

2025.07.29

E.S. Kluft & Company will spotlight its Aireloom Pinnacle Hybrid Collection and enhanced retail initiatives at the 2025 Summer Las Vegas Market, July 27–31. The California-based luxury bedding manufacturer continues to invest in premium product development and marketing strategies designed to support retail growth.

“We remain committed to the strategies that have guided us successfully over the years – delivering luxurious, competitive and profitable products with a focus on luxury price points at $3,000 and above,” said Jon Stowe, Managing Director of E.S. Kluft & Company. “This approach gives our retail partners more options for their luxury-minded consumers and an assortment of profitable products that meet the ongoing demand for premium mattresses.”

The Aireloom Pinnacle Hybrid Collection, which expanded with two new models earlier this year, is now available nationwide and performing well at retail. The company will also showcase its latest Aireloom luxury sheet set, designed to complement its mattress offerings.

E.S. Kluft will exhibit its full lineup from the Kluft, Aireloom, and Marshall Mattress brands in two showrooms at World Market Center Las Vegas: showroom C-1501 will feature the Aireloom brand, including the Preferred, Karpen Luxury, Pacific Palisades, and Pinnacle collections; showroom C-1562 will showcase Kluft and Marshall Mattress products.

Continued Growth in Luxury Mattress Segment

In the first half of 2025, E.S. Kluft added 21 new retail accounts and expanded its distribution to 83 additional store locations in the U.S. The company reports strong performance across its premium brands.

“Our growth reflects both ongoing consumer demand for elevated sleep experiences and the confidence our retailers have in our brands,” said Stowe. “We're focused on supporting our partners with the tools they need to succeed.”

Marketing Investments and Retail Support

To build on this momentum, E.S. Kluft has expanded its promotional calendar beyond traditional holiday periods and invested in new co-branded advertising initiatives. Campaigns now include location-based digital advertising, paid social media, and retargeting strategies aimed at driving in-store traffic.

Retail partners also benefit from in-store visual merchandising tools tailored to their individual brand identity and designed to communicate the value of luxury sleep systems.

“We prioritize long-term relationships with our partners,” said Magali Castillo, Vice President of Marketing. “That includes ongoing support through marketing, merchandising and product strategy. These campaigns have delivered measurable results, including increased traffic and market share for the Aireloom brand.”

About the Aireloom Pinnacle Collection

The Pinnacle Collection features five hybrid models ranging in retail price from $2,999 to $4,299 (Queen size), with four 13-inch mattresses spanning multiple firmness levels and one 12-inch extra firm model.

Each mattress incorporates Aireloom’s signature high-quality knit panel fabric with CoolSense™ technology for a cool-to-the-touch surface. Cooling and pressure relief are further supported by titanium-infused memory foam, Aire-Adapt™ and Aire-React™ foam layers, and a high-density foam encasement.

Individually pocketed coils and natural latex contribute to pressure point relief, spinal alignment, and durability. All foams used are CertiPUR-US® certified.

About E.S. Kluft & Company
Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.aireloom.com.

About Marshall Mattress
Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn pocket coils, natural wool, pure cotton and finely woven Belgian damask fabric – with new technologies and quality manufacturing. To learn more about Marshall Mattress, please visit www.marshallmattress.com.

About The Flex Bedding Group
E.S. Kluft & Company and Marshall Mattress are owned by The Flex Bedding Group from Madrid, Spain. Founded in 1912, The Flex Bedding Group is amongst the world's top 10 global sleep products producers with production plants in Spain, Portugal, Germany, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.