United Kingdom (UK) Home Decorative Market Trends and Insights, Competitive Landscape and Forecast to 2029

2025.07.08

The UK Home Category Insight: Decorative report offers a comprehensive insight into the UK textiles market, analyzing the sector, the key trends, the major players, and providing market forecasts out to 2029.

The decorative market is set to maintain steady growth between 2025 and 2029 as consumers feel more able to spend on non-essential decorative items

Scope

Dunelm has overtaken IKEA as the market leader

Tesco and Next were the main market share winners in 2024

Candles & fragrance will see the highest value growth between 2024 and 2029

Key Highlights

Tesco and Next were the main share winners in the decorative market in 2024, both benefitting from IKEA performing poorly

Duping luxury products and designing colorful decorative items have been key trends within the category in recent years.

The candles & fragrance sub-category is forecast to grow by £57.3m between 2024 and 2029 as consumers will continue to spend on the category

Reasons to Buy

Using our five year forecasts to 2029, learn how the decorative market is going to perform

Understand what trends are important to consumers and how these are being incorporated into day to day living

Use our in-depth competitive analysis to understand the current key players in the decorative market