Resilient and Forward-Looking | The 51st JINHAN FAIR Officially Opens!

2025.04.21

On April 21, the 51st Jinhan Fair for Home & Gifts opened at the PWTC Expo in Guangzhou. Spanning 85,000 sqm with 1,000 Chinese manufacturers, the fair fully presents the spring 2025 trends in the home & gifts industries, highlighting China’s innovation and resilient momentum in foreign trade.

Breaking Through

with Agility and Strength

Facing a volatile international trade landscape, Chinese manufacturers are adapting rapidly and exploring diversified growth paths.

Minhou Minxing, Fuzhou Home Broad, Fuzhou Ivy-Deco, Xiamen Hanka, Xiamen Deco, Quanzhou Dsily, Quanzhou Nanyang, Shanghai Evergreen, Shanghai Sincere, Shanghai Hema, Zhejiang Wadou, Zhejiang Hengtai, Zhejiang Hobby, Ningbo CNACC, Zhejiang Risingsun, Guangzhou Jingchang, Chaozhou In Color Ceramic, Jiangxi East Rise, and Beijing Tianhaogelei all attended as scheduled. Jiangsu Phoenix Arts, Shanghai Respot, Zhejiang Liantong, Taizhou Starspike, Chaozhou Hongrui, Huizhou Pat Lee Silk, and other leading enterprises are also making their debut at the fair.

The nine major categories including home decoration, seasonal decorations, outdoor and gardening, decorative furniture, textiles & homeware, kitchen & dining, souvenirs & giftware, set the trend for the global home & gifts market, offering a sourcing feast this spring for international buyers.

The Floral & Greens and Lighting Zone have once again been expanded for this edition of the fair. The Floral & Greens has drawn prominent brands such as Guangdong Jiahui and Dongguan Goldsun, who are showcasing a wide range of exquisitely realistic and vividly colored high-quality artificial flowers and plants. When asked how they stay competitive in a rapidly evolving market, Dongguan Goldsun attributed its steady 5% annual growth to continuous innovation in design, materials, and production.

The Lighting Zone made its debut in Hall 2 on the first floor. Brands such as Limelight Articles and Linhai Shencheng are unveiling innovative lighting products including table lamps, chandeliers, floor lamps, and festive lights. Limelight Articles features a minimalist and youthful design approach. While maintaining market stability, they are actively expanding into emerging markets in the Middle East, Australia, and South America.

Exhibitors are doubling down on internal development, focusing on new product innovation and R&D. With product competence as the foundation, they are building solid core competitiveness while using flexible market strategies to explore diversified markets. Companies such as Fuzhou Yizeer and Zhejiang Wadou are increasing investment in innovation, leveraging design and functionality to establish differentiated competitive advantages. Meanwhile, they are diversifying their market layouts and actively expanding business into emerging markets like the Middle East and South America.

Xiamen Hanka is leveraging innovative design and a diversified product portfolio to achieve a strategic shift from the US market to the European market. Quanzhou Levy adjusted its market strategy swiftly in early April, adopting a diversified business layout to flexibly respond to market changes.

Openness and Win-Win Cooperation

Connecting Global Business Opportunities

Despite global market challenges, buyers continue to favor “Made in China” and hold Chinese supply chains in high regard for their resilience and quality. JINHAN FAIR, leveraging its 26 years of brand heritage, invites global buyers to gather at the fair, building a golden bridge connecting global business opportunities.

Renowned international buyers such as C&F Enterprises, burton + BURTON, GIFT DEPOT, and YOUNG’S INC from the USA, JJA and CMP from France, Lesser & Pavey from the UK, Boltze, EXNER, G.WURM, GILDE GRUPPE, HOFF-INTERIEUR, TEDi, and WERNER VOSS from Germany, JOLIPA and POMAX from Belgium, XXXLutz from Austria, EDELMAN, Kaemingk, KERSTEN, and KOOPMAN from the Netherlands, Gailieo and mercury from Italy, COAST TO COAST from Australia, Bed Bath & Beyond NZ as well as Silk Road from New Zealand, 2XL HOME and PAN HOME from UAE, and Kervan Tekstil from Turkey have all arrived as scheduled with their spring sourcing needs.

Long-time Australian buyer PHILBEE INTERIORS returned with clear purchasing goals, seeking home decoration with innovative designs. They emphasized that Chinese products are irreplaceable. First-time buyer BAFCO from the Middle East gave high marks to the procurement experience. They plan to source home decoration, furniture, and ceramics, with a monthly purchase volume of 80-100 containers from China for export to Europe, the USA, and South Africa.

Changes in tariff policies have not dampened buyer enthusiasm. Buyers from diverse regions, including Europe, the USA, Australia, the Middle East, and South America, are unleashing massive consumption potential and commercial vitality, seeking new products and opportunities to expand their business. US buyer Rustic Swank, attending for the first time, shared that he had been searching for his ideal ceramic container for the past eight years without success. At this edition of the fair, he finally found it. He praised Chinese products for their high production efficiency, excellent quality, and attentive service from initial communication to after-sales support.

Digital Upgrade for

All-Year-Round Source Matching

In response to the ever-changing global trade landscape, JINHAN FAIR continues to drive digital upgrades, creating a new exhibition ecosystem that integrates online and offline experiences with smarter and more efficient supply-demand matching.

This edition of the fair has optimized the online source matching process. Powered by AI recommendation systems, the platform improves the accuracy and efficiency of matching between buyers and exhibitors by analyzing multidimensional data such as browsing preferences and industry attributes. The upgraded JINHAN FAIR App now offers enhanced navigation, instant inquiries, smart recommendations, and personalized features such as schedule reminders, ensuring a productive and precise visit.

On-site, a dedicated “Online Service Experience Zone” provides one-on-one guidance to help buyers quickly identify target exhibitors and product categories, further enhancing matching efficiency. With continuous technology upgrades, JINHAN FAIR enables all-year-round 24/7 global trade matching, keeping "Made in China" always online, connecting the world, and driving new momentum for foreign trade.