Napa Home & Garden’s new collection appeals to slightly younger audience

2024.07.09

Napa Home & Garden is answering consumer demand for color and texture with its new collection, Canyon.

“The Canyon collection is especially captivating for retailers looking to broaden their demographic reach,” said Napa President Michelle Gee. “This look appeals to a slightly younger audience, allowing retailers to connect with this sought-after group.”

“Warm hues are central to our vision for the season, and we leaned into this aesthetic as we curated product across fabrications, colors, finishes and categories, creating a warmer, more inviting living environment,” said Rebecca Mattie, Napa’s vice president of design.

Napa Home & Garden’s Canyon Collection.

Monica Loving, VP of Vendor Development for Ivystone Group, agreed that peaceful color palettes are a key trend in home décor.

“These colors help create a serene and elegant atmosphere, making them ideal for complementing existing décor stories,” Loving said. “Canyon offers up this tranquil mix of earthy, grainy and muted tones that are timeless and complement just about everything. The palette is enduring.”

Napa is also offering new blush-toned orchids that are available in five variations, from a single stem to a 30-inch drop-in. The hand-dyed ombre blush petals and ultra-realistic root balls were carefully developed by Napa to mimic those found in nature.

Napa Home & Garden’s faux orchids.

“This is the culmination of three emerging trends we see in our travels,” said Gee. “They are all thoughtfully designed with the Napa customer in mind: generously scaled vases, dramatic statement branches and, most notably, our exquisite faux florals.”

The Canyon collection can be seen at Napa’s flagship showroom at AmericasMart Atlanta, Building 2, 10th floor #1010, during the summer market, July 15-18.