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Soho Home continues to expand, RH’s new San Francisco gallery and more

2022.06.27


With summer a mere week away, new showrooms are popping up just about everywhere. In our monthly roundup, Business of Home gathers all the expansions and openings to have on your radar.

 

SHOWROOM SPOTLIGHT: RIMADESIO DEBUTS A NORTH AMERICAN FLAGSHIP

 

Giussano, Italy–based home furnishings brand Rimadesio had been toying with the idea of a U.S. showroom for some time now. But it’s only in the past month that the company has finally been able to bring that dream to fruition with a shining new flagship store in New York’s NoMad district.

 

For years, Rimadesio’s business model in the States consisted of just one independent rep, Andrea Romano, based in Europe and shuttling back and forth about four times a year to grow the U.S. market. But Romano believed that if the company were to really take off, he would need to establish himself more permanently in America. “In the United States, if you want to do something good [with your business], you have to do it here,” he tells Business of Home. “You have to be here.”

 

So Rimadesio began scaling its North American distribution network through multiline showrooms, growing from one dealer, to two, to 20. “At that point, I started saying if we wanted to do well in the U.S., we needed our own showroom,” says Romano.

 

As Rimadesio started shopping around for a location, it was confronted by the all-too-familiar sky-high price tags of the Manhattan real estate market. Then the pandemic struck. “We had seen this space before COVID, but the money they were asking for was beyond anything we would even think about,” says Romano. “When COVID happened, I said, ‘OK, let’s check again.’ A different real estate agent gave us a lot of options and told me the landlord was open to a conversation about the price. We got it down 37 percent, and I called [owners and brothers Luigi and Davide Malberti] and said that we either do it now—the perfect price point, the right location—or never. A week later, we agreed on the space.”

 

The new flagship is spread across three floors totaling more than 6,000 square feet—a space that took Italian architect Andrea Pozzoli roughly a year to revamp. Headed by Romano and a team of four, the showroom features the company’s entire product portfolio, from doors and shelving to panels and closets, allowing architects and designers to experience several Rimadesio products working in concert. “Designers can touch and see that Rimadesio goes beyond just a sliding door—they see back paneling, entire walls, passages with furniture,” he says. “All of a sudden, they realize Rimadesio isn’t just one product but a whole system. Not only do you sell more this way, but designers can find real solutions. They look like kids in a toy store. And it’s contagious—they use it in one house, and then another and another. That’s what we’re trying to do here.”

 

CALIFORNIA

 

In West Hollywood, Soho House’s design retail offshoot, Soho Home, is opening a Soho.Home.Studio location on Melrose Avenue. Spanning more than 9,000 square feet, the two-story studio is the brand’s second to open in the U.S., and the first on the West Coast. Open to both the public and Soho House members, the space will also feature a selection of work by designer members.

 

 

RH has unveiled a new furniture gallery in San Francisco at Pier 70. Located in the historic Bethlehem Steel Building, the neoclassical facade was finished by artist James Goodman and the adjoining space features the retailer’s suite of furniture, lighting and home accessories, as well as The Palm Court restaurant.

 

Multidisciplinary creative group Industrial Craft Studio has opened its first brick-and-mortar store in San Francisco’s Mission District. The retail space offers a selection of new and iconic pieces, including furniture and housewares, curated by founder Max Burton and his team of designers.

 

Swedish design brand Hem has opened its first dedicated West Coast showroom in the Los Angeles Arts District. Reimagined by Hem’s in-house team, the 1,800-plus-square-foot space was once a dumpling factory but now lends its postmodern backdrop to the brand’s array of home furnishings.

 

ILLINOIS

 

Luxury mattress company Duxiana, known for its Dux mattress, has just opened a showroom in downtown Chicago at 445 North Wells Street, just two blocks from The Mart. For the prior 15 years, the company’s Midwestern presence was based out of Hubbard Woods, Illinois.

 

Wallcovering titan Maya Romanoff has announced the opening of its headquarters, studio and showroom in Skokie. Serving the greater Chicago territory, the new location will allow designers to work with the brand’s in-house team, shop its collections and see the manufacturing process firsthand.

 

MARYLAND

 

Luxury design firm McLean and Tircuit has relocated its retail boutique and studio to Laurel’s historic district. The new space will offer a curated shopping experience for custom furnishings, home accessories and gifts in addition to McLean and Tircuit’s interior design services.

 

Direct-to-consumer furniture retailer Interior Define has opened a new storefront in Baltimore Harbor East. The design studio concept features staged vignettes to introduce a residential feel to the shopping experience.

 

MASSACHUSETTS

 

Direct-to-consumer furniture and lifestyle brand Burrow has opened a new retail location on Newbury Street in Boston. Following the successful launch of an omnichannel sales approach led by its New York–based storefront, Burrow House Boston is the first of 10 new locations that will open over the next two years as part of the brand’s strategic retail expansion.

 

NEW JERSEY

 

Family-run Schwartz Design Showroom has announced the opening of Fulton Street Design Center in Edison. The 12,000-square-foot space will house the Schwartz Design Showroom, the company’s furniture manufacturing partners and a dedicated mezzanine space to showcase fabrics and wallcoverings.

 

NEW YORK

 

Following its successful launch in Los Angeles, textile manufacturer Kvadrat is now opening a second showroom in New York. Located on the corner of 475 Park Avenue and 58th Street, the showroom spans 8,000 square feet and features two connected spaces. The main space, by industrial designer Jonathan Olivares, showcases Kvadrat’s contract lines, while the adjacent area by Vincent Van Duysen Architects displays the brand’s residential offerings.

 

Danish design brand By Lassen has unveiled a new two-story showroom in Tribeca, where architects and designers can find an assortment of the company’s upholstered furniture, case goods and home accessories.

 

Artisan carpet brand Tufenkian has relocated its New York showroom to SoHo. Serving the design trade in the tristate area, the Wooster Street location also welcomes retail customers.

 

Palm Beach, Florida–based home accessories boutique Via Coquina has opened a second location in Sag Harbor. The Hamptons store will feature products that evoke the shop’s signature perspective, a coastal Mediterranean assortment of artisan-made items curated by owners Cara Polites Ferro and Kevin Ferro.

 

Multiline showroom Haute Living has unveiled its first New York location in Chelsea. The 7,000-square-foot space features its host of brands, including furniture companies TYP, By Lassen and 101 Copenhagen, lighting from Tom Dixon and more.

 

Irish design house Orior has announced a new flagship on Mercer Street in SoHo. Coinciding with the opening, the studio will debut a new collection of furniture and rugs, as well as the U.S. premiere of product from designer Katie Ann McGuigan.

 

Home furnishings retailer Arhaus has opened a new store at The Westchester, a shopping center in White Plains. The 17,800-plus-square-foot location will serve New York’s metro area with its retail selection and in-store design services.

 

Opening on June 20, Design Within Reach’s new store will be located one block north of its former address. Sitting at 150 Greene Street in SoHo, the space takes a step away from the traditional showroom model to feature a softer, more residential shopping experience.

 

INTERNATIONAL

 

British furniture and interiors company Timothy Oulton has opened a stand-alone gallery in Artz Pedregal, a growing design complex in southwestern Mexico City. The new space, spanning 4,850 square feet, features the brand’s signature lines as well as its 3D room-planning service.

 

Furniture, lighting and home accessories brand Fisher Weisman has opened a showroom gallery in ​​San Miguel de Allende, Mexico. Located in the historic district, the space pays homage to the brand’s origins in the city.

 

In London, British interior design firm Studio Ashby has unveiled Blewcoat, a by-appointment shopping destination for art and interior decor. The brainchild of founder Sophie Ashby, this new shop sits inside the renovated Blewcoat School, an 18th-century National Trust–listed building in the City of Westminster.

 

Soho Home has also announced the opening of Soho.Home.Studio Westbourne Grove in London’s Notting Hill. Spanning nearly 8,000 square feet, the store will be open to both members and nonmembers for interior design consultations with the Soho Home team.

 

Italian seating designer Very Wood has opened a showroom in Milan. The new location features designs from brands Rodolfo Dordoni, Neri&Hu, Philippe Nigro, Christophe Pillet, Patricia Urquiola and This Webster.

 

Italian lighting brand Lodes has opened its first dedicated showroom in the Brera district of Milan. The 2,000-square-foot space marks the latest step in the 72-year-old family-owned company’s growth strategy.

 

Gervasoni has announced the opening of a new showroom in Milan. Founded in 1882, the Italian home furnishings and lighting brand now sits on Via Spartaco in a bright, contemporary space that spans 7,500 square feet.

 

Modern furniture wholesaler and retailer Moe’s Home has opened its new showroom headquarters in Vancouver. The more than 30,000-square-foot space not only features the company’s array of product but also will serve as a design hub for the region, hosting biannual markets in May and September.

 

Homepage image: Inside Rimadesio’s NoMad flagship showroom in New York | Courtesy of Rimadesio

 

 

 

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