HomeGoods, Pottery Barn lead in gobbling up market share

2022.06.17

New York – A new market share tracker for 30 leading home retailers and brands finds that Wayfair leads in the space, but has lost a few steps.

Market research firm YipitData  yesterday launched the first edition of its Home Goods Market Share Index, a ranked list that measures year-over-year growth, market share, quarterly changes for represents online and offline sales within the U.S.

“Our goal for this index is to highlight trends in the industry using alternative data–including our proprietary datasets–to paint a better picture of how the competition is stacking up,” said Ariane Turley, senior research analyst at YipitData. “The retail sector, specifically home goods, deserves to be watched especially in the wake of the pandemic as shopping habits revert to old patterns.”

Key takeaways from the first edition:

HomeGoods saw the second largest percentage point increase in market share (+0.66 ppt), second only to Pottery Barn (+1.1 ppt).

Wayfair leads the sector overall, with 16.7% market share, but its market share is heading back down to pre-pandemic levels.

Bed Bath & Beyond, which runs second to Wayfair in the ranking, was also number two, behind Wayfair, in market share erosion during the period.

“Average order frequency and customer retention rates have fallen for most top 10 retailers from 1Q2021 to 1Q2022, which could be reflective of a decline in consumer demand for home goods, industry challenges with supply chain disruption, and/or a resurgence of smaller players like Ethan Allen, Arhaus and Room & Board claiming more of the home goods market,” YipData noted in its analysis of the data.

YipitData analyzes data points from transactions, email receipts and web data and triangulates that data with publicly released sales estimates.