Business Opportunities Await You Online｜Launch of the 44th JINHAN FAIR

2021.10.11

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Guangzhou, 11 October 2021--The 44th JINHAN FAIR kicked off. Themed around “ART CRAFTS / OUTDOOR, INTERIOR DECO and SEASON & GIFT”, the three-phase exhibition acts as another online procurement gala for 700 exhibitors with new products and prospective buyers. Spanning a period of three weeks and incorporating nearly 200 live broadcasting events and around 100 procurement matchmaking activities, it is slated to be a remarkable online platform for trading home decoration products.
 

Exhibitors preoccupied in new product launch

A galaxy of new products unveiled online

Fuzhou Eastown Creation Co., Ltd., Shanghai Evergreen Co., Ltd., Ningbo K&B Home Products Imp&Exp Co., Ltd., and Linyi Lumeida Arts and Crafts Co., Ltd. among other renowned industry leaders and upstarts including Dalian Jinnee Housewares Co., Ltd., Xiamen REDECO Trading Co., Ltd., and Guangzhou Tarshim HOME Furnishing Co., Ltd., to name a few, co-present trendy new arrivals in various categories including home, seasonal and outdoor decorations, etc. So far 700 Chinese home gift and craft exhibitors have uploaded over 300,000 displays online. Among all JINHAN FAIR exhibits are approximately 30,000 new arrivals premiered worldwide, featuring environment-friendly materials, animal designs, metal, bright yellow, ultimate grey and other stylish elements.

New and regular buyers flooding the fair

A continuous stream of orders placed online 

World’s class-leading buyers are able to visit the virtual fair to browse seasonal product information and negotiate with exhibitors, many of whom reach out to the fair sponsor with specific procurement requirements. Regular buyers who have been involved in matchmaking amidst the online exhibition for years, such as American imported product buyer UMA and EU chain store product buyer BestPhoenix, have placed reservations for many targeted matchmakings with well-defined procurement goals ahead of time. Meanwhile, newcomers to the online exhibition have delegated procurement teams to interface with the JINHAN FAIR. Corep, the biggest decorative lighting dealer in France, Finland’s largest general retailer, and Akitzuki, one of Japan’s large home decoration importers, have released their procurement requirements and are scheduled to host their first procurement matchmakings alongside the online exhibition.

And targeting the core demand of 30,000 premium buyers worldwide--search appropriate products, JINHAN FAIR delves into features of online exhibition and matchmaking negotiation and furthers application of AI and big data among other digital technologies, in a bid to functionally optimize the online platform: accurate release and matchmaking at one key, additional area for real-time interaction and exhibition, and more elaborately classified exhibit grading are enabled at the procurement matchmaking.

Broader coverage of buyers invited

A special online exhibition organized for cross-border buyers

Cross-border trade and e-commerce have prevailed in global trade and commerce in recent years. Following the market trend, JINHAN FAIR takes a multi-pronged approach and sends invitation to cross-border trade and e-commerce platform buyers to attend the online exhibition. AlbinoMonkey, a Danish purchaser on Amazon, and Stylecraft Home Collection, an American buyer from Wayfair, a celebrated home trade and e-commerce platform in the U.S., plan to organize a series of procurement matchmakings and brief Chinese suppliers of their procurement requirements relating to home furnishings, furniture and gifts. These include product material specifications, quantity and procedures for procurement of cloud interfacing with precision.

In the following three weeks, more trendy home products and procurement matchmakings are expected, where your sustained attention will be kindly requested.