Walmart takes 'Savings Catcher' nationwide

Walmart on Wednesday said it would roll out its online price comparison tool, known as Savings Catcher, nationwide later this summer.

The proprietary technology — test piloted in several markets this spring — checks competitor ads for items purchased at Walmart, and provides e-gift cards for the difference in price when a competitor’s price for eligible items is lower.

Officials at the retailer’s annual meeting events Wednesday said Savings Catcher would be a central tool in the retailer’s strategy to integrate digital and physical shopping experiences. It is designed to work with a digital reciept program Walmart is also rolling out.

“Our customers are savvier than ever when it comes to finding the best deals — they are using technology to do their research and spending hours clipping coupons. We knew there had to be an easier way,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “Savings Catcher offers customers yet another reason to trust us when it comes to helping them save. It brings greater price transparency to the market and gives our customers confidence that they are finding some of the best deals available in retail.”

Source: Supermarket News