Target's digital advisory council would shepherd online commerce

Target, like other traditional retailers, faces unforgiving market trends that favor nimble Web-based vendors over brick-and-mortar companies.

Now, as part of what Target described as its ongoing "digital transformation," the Minneapolis company has formed a "digital advisory council" stocked with Internet power players to advise the retailer on its online evolution.

This panel includes Roger Liew, the chief technology officer at Orbitz Worldwide; Amy Chang, chief executive and cofounder of Accompani, and Sam Yagan, chief executive of Match Group and OkCupid.

Target said the panel will meet four times a year to help provide "fresh, disruptive ideas that will help us reinvent the Target run for tomorrow's guests."

The council members are to serve two-year terms, with the option to add a third year.

Target said it also plans to hire at least 50 new software engineers this year to work on the retailer's Web and mobile teams.

Source: twincities.com