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Ecommerce–Model for Home Business

2013.12.30


Ecommerce is a good deal more involved than merely an online catalog, shopping cart, or payment processor. This was once the territory of merchants relying on the instant gratification of easily shipped products, but this is no longer true. Ecommerce has evolved into an integral part of every business’s online presence and is a key aspect of internet marketing. With the current technology, it is possible to run a purely, Internet only, business selling reals goods. Ecommerce is about generating and nurturing leads, acquiring new customers, and expanding your business capabilities and product and service offerings. When this is done the right way, your website can be an incredibly cost-effective means of developing relationships, which in turn lead to sales and satisfied customers.

To start an online business it is best to find a niche product that consumers want badly enough to buy from you rather than go shopping for at a mall. Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities. Ideally you would work up to automating as much of the site as possible so that your primary duties be focused on developing your business instead of playing maintenance man or woman to the site.

To sell online effectively, you need a Web site equipped with certain features not found on typical business web sites: a shopping cart, credit card processing capability, product catalog, sales records, sales and visitor traffic tracking, contact information, and auto responder tools. Some Web hosting and design firms offer Web site packages tailored for ecommerce use and specialize in offering the kinds of business related services that you need to manage your business.

Ecommerce web hosting consists of services that help with exchange of products, services, and online investments. We often think of ecommerce as online stores where you can purchase CDs, computer supplies, and books, even items you sell out of your garage!

It’s necessary to choose a hosting company that can accommodate your online store as well as your Web site. The hosting company should be able to provide a reliable, secure, easy and powerful environment within which to establish your store. A reliable host will be able to give you the connectivity and resources you need to get your online business created and available for the world to see.

Ecommerce can be a very rewarding enterprise, but it is business, not a get-rich-quick gimmick, and it does require work. It is important to do a lot of research, ask questions, work hard and make business decisions on facts learned from researching your market. You can’t rely solely on gut feelings.

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