Jinhan Fair Gears Up to Go Online! See You in the Cloud! See You in June!

2020.05.08

Jinhan Fair, a one-stop sourcing fair for home & gifts, announces that it will hold an innovative online exhibition in mid-June 2020 using advanced digital information technology.

This online exhibition, an innovative improvement upon the traditional fair, will focus on three core functions: Online Live Display, Real-Time Negotiation, and Supplier and Buyer Matching. The organizer will gradually reach its ultimate potential to provide all visitors with portable digital self-service, seamless information transfer, and tailor-made recommendations. Using advanced digital information technology, the exhibition will create a cloud platform for both sellers and buyers.

The primary strategy of Jinhan Fair is to integrate traditional fairs with online shows. Over the past 20 years, thousands of fair participants have been exposed to the most advanced trends in China's home crafts, and have also met the most active buyers from all over the world. Meanwhile, Jinhan Fair has witnessed the digitalization process of the Chinese exhibition industry and benefited from its precision positioning on overseas buyers.

Exhibitors can sense the urgency of Jinhan Fair's online promotion not only for its strong and advanced digital information technology, but also to meet their own marketing needs. For long-term business development, online promotion will catch customers'eyes, and contracts will be executed offline in parallel. With its professional digital platform, Jinhan Fair will play an active role in making brands more competitive, and extend their value to help exhibitors win business.

Cloud display: personalized displays with novel scenarios

Novel scenarios are the most attractive feature of Jinhan Fair. This time, the organizer will create several themed scenes for core categories. Pictures, videos, 3D virtual exhibition halls, and other marketing kits will be designed. Vivid Live interactions will become a powerful way for exhibitors to realize their dream online show. In the Live channel, exhibitors can choose their own ways to negotiate with buyers, and can make full use of social media sharing, replay on demand, and other personalized promotions.

Cloud matching: tailor-made online matchmaking

Jinhan Fair will create a great way to fulfil suppliers ' and buyers' needs for the coming Online Fair in June. It will launch a multi-channel search engine, through which overseas buyers can quickly find what they want by inputting keywords, pictures, or even videos. It will also launch an optimized recommendation service to provide a tailor-made search process. In addition, exhibitors and buyers can post their requirements on a real-time channel and negotiate freely through instant messaging tools, online video conferences, and other digital applications.

 
Cloud Marketing: a whole new online exhibition structure through digital technology

Based on over 40 sessions of data consolidation and industry insight focus, Jinhan Fair has developed its own marketing positioning for overseas buyers. It will provide exhibitors with one-stop self-service marketing services including pictures, videos, soft articles, Q& A, and marketing kits. Through online channels such as Google, Face book, LinkedIn, YouTube, and Pinterest, it will create a "Marketing Toolbox" ready to meet all of exhibitors'various needs.

As a professional business platform, Jinhan Fair has always stood side by side with all exhibitors, facing ups and downs, and growing up together in difficulties. It will make full efforts to help exhibitors win new business in the new online structure. This June, let's join high-quality buyers around the world and make an appointment with the Jinhan Fair Online Exhibition. 

With digital empowerment, we'll go farther!
 

The 41st Jinhan Fair for Home & Gifts will be held at the Guangzhou Poly World Trade Center Expo.Should you have any query, we are glad to extend help at marketing@jinhanfair.com or you may reach us by a phone call to 0086-20-89308925. 

To discover more about JINHAN FAIR, Please click to view the previous post-show reports.