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Trendwatching Reveals Global Consumers Trends

2012.08.27


Trendwatching has recently revealed their July and August trend briefing of global consumers, the Newism, to explore why more than ever, consumers lust after the new. And why that spells heaven or hell for brands.

Trendwatching believes that, the ‘new’ has never been hotter, as the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves 'new' from being a tired marketing ploy by ‘old’ brands ('new and improved!'), to a genuine, exciting proposition for consumers.

There are six spotted forces propelling NEWISM into even more prominence:

1. Creative > Destruction

Creative destruction may have an alarming ring to it, but it's something to be celebrated (despite recessions, bank runs and collapsing currencies). With the volume and pace of innovation faster than ever, the 'creation' is outweighing the 'destruction'. In fact the entire world, from emerging* to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis, in every B2C industry. Which moves 'new' from being a tired marketing ploy by ‘old’ brands ('new and improved!'), to a genuine, exciting proposition for consumers.

2. Fstr

Everything is getting faster and FSTR ;-). The online world, with its relentless acceleration and amplification

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