Emerging Trends in Global Market Sept. 2012
Themes to Plan for: Our central merchandising will focus on autumn, Halloween, and preparing for the holidays ahead. While emphasis will be placed upon the seasonality of the Northern Hemisphere, it’s important to remember that the Southern Hemisphere is preparing for spring. Maintaining seasonally appropriate options year-round is good practice for boosting international and overall sales.
Celebrations: Look for references to the activities classically surrounding Labor Day, Oktoberfest, weekend cookouts, family gatherings, references to sports.
Back to School: We’ll be wrapping up back to school promotions early in the month, with a heavier focus on fashion and office gear. Think organizational essentials, gadget and computer accessories, notebooks, writing utensils, cases, book bags, backpacks, lunch carriers, and fall fashion.
Halloween: Halloween searches are in their prime right now. Particularly popular at this time is decor, party supplies, full costumes and accessories (both baby and adult), jewelry, pumpkin decorating ideas, Feather Hair Extensions， DIY kits, treats and treat alternatives, games.film and pop culture reinventions, Wizardry, magic, owls, and mysticism ，Vampires，folk and vintage décor，photobooth props, and the classic color combinations (orange, black, yellow, white, red, green, purple).
Autumn: Seasonal shift in weather, colors, and activities. Think of autumn home decor, entertaining, woodland motifs and nature’s symbols. Harvest themes encompass fall planting, preserving the summer garden’s bounty, rustic farm references, and fall food favorites.
Gardens: Woodland forest themes and animals, namely birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, wood grain, and natural colors. Writable chalkboard surfaces and Storage Box.
Kitchen: Year of the homemade pie, canning, jams, preserves, and cakes. DIY culinary kits are on the rise. Classic cocktails, home brewing, beer and wine accessories, herb infusions, garden to table.
Vintage: Authentic fashion, collectibles, bikes, and auto accessories. Large vintage signage letters, letterpress blocks, vintage cameras.and typewriter keys. Large scale vintage and handmade paper maps, botanical and anatomy charts. Upcycled lights, lamps, exposed bulbs, and chandeliers, tools.
Upcoming Dates to Remember:
September 5: Labor Day
September 5: Back to school day
September 9: Grandparents Day