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The 29th Jinhan Fair’s Concurrent Lectures Are Presented

2014.04.25


To analyze the global retail market changes and grab the international home supply trend, the 29th Jinhan Fair for Home & Gifts’ two concurrent themed lectures brought the latest global market trends and retail dynamics to the exhibitors, attracting an audience of 200 people. They attended the events, asked speakers questions, paid their attention to the market, and prepared themselves for the latest season’s product design and market strategy.

Wilson Zhu, the former Executive Vice President of Michaels Stores from the US, gave a lecture of “From Outstanding to Excellent-The Resurrection of European and the US Retail Industry; The Crisis and Opportunities of Chinese Manufacturing Industry”. After the financial crisis, oversea retail markets’ trading codes became more complicated and monopolized; the rise of e-business caused stores’’show room’crisis; internet security risk jeopardized current retail modes… These difficult situations brought new risks to China’s import and export companies, but provided developing opportunities. Under this circumstance, import and export companies have to keep their core competitiveness, quickly adapt in the changing environment, and jump out of the ‘branding’ path.


 
Dutch designer and trend predictor AJ Schep brought ‘2015-2016 International Home Decorations and Accessories Trends’, and revealed next two years’ trends in fashion, color, material, and pattern. Nude, grape, and summer metallic will be the colors of 2015 home supplies; pantherism, pattern matrix, and graphic Scandinavian will come back; acrylic and Perspex, marble and concrete, weaving, and paper are still favored. Eventually, the on-going, zero-gravity, and new-reality 2015 will evolve into a 2016 full of human passions and behaviors, arousing a ‘happy, my-way, and intelligent’ fashion surge.

‘Trend • Strategy • Infinite Business’ – Jinhan Fair’s concurrent events will keep providing business information and market solutions for industry professionals, and be more useful as a one-stop industry platform.

 

The 42nd Jinhan Fair

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Email : info@jinhanfair.com

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