21-27. 04. 2019

Guangzhou · China

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Tips & Highlights

Tips & Highlights


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Tips & Highlights

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  • 5 Retailers Getting the Most Out of Social Media

    2016.9.14

    Social media is a key component of any successful retail marketing campaign. The ability to push your products and messaging out to thousands of followers free of charge has tremendous upside — if you do it right. Internet Retailer's Top
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  • Walmart’s Four Point Plan to Win in the US

    2016.3.16

    Speaking at the annual Raymond James Investors’ Conference, Steve Bratspies, who was appointed as US chief merchandising officer last October, detailed the four point plan which is underpinning the retailer’s improved sales trends and future strate
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  • 10 questions to ask a supplier at a trade fair

    2015.5.19

    If you are planning on importing, attending a trade fair is a great way to identify potential suppliers and get the answers to your questions face-to-face. You should have done your research prior to attending and be fully conversant with the typica
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  • What is VAT and why should I worry about it?

    2014.12.03

    Value Added Tax (VAT) is one of the most confusing and most often overlooked issues when purchasing from China. At the risk of oversimplifying, in theory a 17% tax is paid at each step as a given product flows down the supply chain toward the end us
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  • Western strategies and tactics in Chinese negotiation

    2014.12.03

    Western negotiators in China shouldn’t try to decide on tactical issues before they develop workable strategies. Western negotiators in China are more successful when they fully grasp the difference between tactics and strategy – and understand ho
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  • Tips on how to source products from China

    2014.8.20

    Sam Miller is the man behind The East Asia Company – a consulting firm with extensive experience helping various clients do business in China. The East Asia Company has assisted its clients in everything from sourcing products, inspections, trade sh
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  • Transitioning from the boom of Christmas sales to the January sales

    2014.8.08

    Q: I have heard it reported that last year many retailers found themselves forced into early sales for the Christmas period. How can a small retailer like myself, entice customers in? A: The answer to this would have to depend on who you wanted to a
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  • From browsing to buying

    2014.8.08

    A customer is only a customer once they purchase a product or service. Until that point they are a browsing visitor or a target consumer, bursting with potential and possibility. The trick is in knowing how to tempt this person, how to communicate wi
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  • Anti Copying in Design

    2014.8.08

    What are the aspects about your enterprise that gives you the competitive edge? Can you identify confidential business information that would compromise your position in the market if everyone knew? If so, then you probably have trade secrets that en
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  • 10 warning signs your China deal is too complicated

    2014.7.31

    Negotiating with Chinese counter-parties is getting easier all the time, but there are plenty of situations to look out for. Many westerners who enter into a negotiation with a Chinese counter-party are so sensitive to cultural and interpersonal issu
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Fax : +86 (0)20 8989 9111

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