"Made in China" is a phrase Americans know mainly as an indicator of pervasive offshore manufacturing. But increasingly it's being attached to products originating in China from domestic companies - and gaining acceptance in the West.
A recent survey by Li-Ning, a leading Chinese athletic footwear and apparel company, found that a growing number of consumers in the United States are willing to buy products of Chinese origin.
According to the study, there has been a significant shift in US consumers' perception of Chinese brands over the past five years. About 62 percent of Americans said they were more likely to purchase products from Chinese companies today than they were in 2007.
Two consumer groups, those aged 18 to 25 years old and those with annual household incomes of over $225,000, were most likely to regard Chinese brands favorably.
More than half of the survey respondents, according to result, said they believe the quality of Chinese brands will measure up to US-branded goods in the next five years.