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Emerging Trends in Global Markets January & February 2013


January not only brings a new calendar year, but a fresh perspective; while February marks the transitional month between winter and the buds of spring.

Our central merchandising themes will focus on fresh starts, the New Year, Valentine’s Day, and winter solutions. While emphasis will be placed upon the seasonality of the Northern Hemisphere, it’s important to remember that the Southern Hemisphere is in summer months. Maintaining seasonally appropriate options year-round is good practice for boosting international and overall sales.

New Year:

Fresh starts, resolutions, inspirational quotes, new projects, goal setting, getting organized, fitness gear and fashion, year of the snake (Lunar New Year), 2013 calendars and planners.

Valentine’s Day:

Think love, hearts, Cupid and his arrow, red, pink, and white. Primary areas of focus for this holiday will include gifts for her, gifts for him, gifts for kids, jewelry, lingerie, love notes and cards, personalization, fashion, sweets & recipes, parties & decor, gag gifts, anti-Valentine, engagements & weddings, flowers & vases, and DIY ideas.

Seasonal Escapes:

Think seasonal destinations including beaches, cruises, and ski resorts along with appropriate luggage, travel gear, fashion, and gadgets.

Super Bowl:

Football, parties, and all the food, drink, sportsmanship and rivalry that game day brings.


Wedding inspiration and planning is underway. Now is the time to list your full wedding line for brides planning their big day in 2013. Vintage style and accents, photo booths and props, fingerprint guest books, DIY decorations, and creative takes on the little details from save-the-dates all the way to favors.


Focus on winter with hints of spring to come; home decor, entertaining, food and recipes, seasonal indoor and outdoor activities, fashion, gardening, woodland motifs and nature’s symbols.

Upcoming Dates to Remember

January 1: New Year’s Day
January 6: Epiphany, Three Kings Day
January 16: Martin Luther King Day
January 21: National Hugging Day (UK)
January 25: Foundation Day (Brazil)
January 26: Australia Day
January 26: Republic Day (India)
February 2: Groundhog Day
February 4: World Cancer Day
February 5: Super Bowl Sunday
February 10: Chinese New Year (Snake)
February 12: Darwin Day
February 17 - 21: Carnival
February 24: Yuan Xiao Festival

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