An exclusive consumer buying trends survey from Home Accents Today showed there were over 5 million households who planned to buy framed wall art in 2011. A buying gap was spotted, revealing that there were about 20% of households who shopped for frame art products, but did not buy.
According to the survey, U.S. framed art buyers spent a median of $100 on their purchase, which means that half of the buyers spent less than $100 while the other half spent over $100. Buyers living in the Northeast region of the country spent the most, a median of $150, while those living in the South spent a median of $100 and households living in the Mideast and West spent a median of $90 on framed art purchase.
Shopping destinations were varied, with discount department stores and off-price retailers including Target, Big Lots and TJX taking the lead where about 37% framed arts were purchased. Consumers tended to spend a median of $50.
Lifestyle stores, such as IKEA, Pottery Barn and Crate & Barrel accounted for over 16% of all framed art buys, with consumers spending a median of $60.
Home accents and gifts stores comprised 14% of all framed art buys, with consumers spending a median of $135.
Furniture stores and direct-to-consumer outlets comprised around 13% of all framed art buys. Consumers spent the most through these channels, with a median of $115 in furniture stores and $300 in direct-to-consumer outlets including online shopping and catalogs.