Themes to Plan for
Our central merchandising will focus on autumn, Halloween, and preparing for the holidays. While emphasis will be placed upon the seasonality of the Northern Hemisphere, it’s important to remember that the Southern Hemisphere is preparing for summer. Maintaining seasonally appropriate options year-round is good practice for boosting international and overall sales.
Holidays’ are approaching
Now is the time to plan for your holiday product lines. Holiday season encompasses all aspects of Halloween, Thanksgiving, and the classic December gifting holidays: Christmas, Hanukkah. Holiday product sales will mainly focus on gifts, decorations and entertainment. Consumers are planning to purchase holiday supplies and gifts. What we ought to do is to satisfy their needs.
Wedding season is in full swing. Elements for wedding products include wedding rings, handcraftsmanship and antique effects. Classic, retro and country rock, photo albums, fun activities, glass tags, attendance book, DIY decorations and innovative details of the wedding process.
Halloween searches are in their prime right now. Consumers will take advantage of the next three weeks for seasonal shopping. Products and elements that we need to focus on include: Halloween costumes, treat ideas, party supplies, jewelry, pumpkin decorating ideas, Feather Hair Extensions, DIY kits, treats and treat alternatives, games, films, wizardry, magic, owls, and mysticism, Vampires, folk and vintage décor, photobooth props, and the classic color combinations (orange, black, yellow, white, red, green, purple).
October is Thanksgiving in Canada and when Americans begin planning for November festivities. Classic Thanksgiving symbols include the turkey, cornucopia, Pilgrims and Native Americans, seasonal food, and fall foliage. Hostess gifts, table settings, and hearty treats are all items shoppers will be looking for.
As winter is approaching, there will be more family gatherings. Products featuring kitchen elements, dining sets, coasters, mugs, jams and cakes will be popular. DIY culinary kits are on the rise. Classic cocktails, wine accessories, herb infusions and garden tool will also gain more attention.
There are more and more vintage home decoration products that are combined with elements and designs of industrialization, such as bikes and auto accessories, large vintage signage letters, letterpress blocks, vintage cameras, typewriter keys, large scale vintage, handmade paper maps, botanical, anatomy charts, upcycled lights, lamps, exposed bulbs, chandeliers and tools.
Upcoming Dates to Remember
October 1: National Day, China
October 3: German National Reunification Day
October 7: Oktoberfest winds down
October 18: Columbus Day
October 8: Thanksgiving Day, Canada
October 14: Winnie The Pooh published, 1926 (UK)
October 24: United Nations Day
October 30: Switch to wintertime (France)
October 31: Halloween
October 31: German reformation day