The latest developments in the home decoration market bring new opportunities and challenges for developing country exporters: there is a growing market for low-cost, high-volume, Western-designed products. On the other hand, most of the EU home decoration markets are saturated, competition in all sub-sector is growing and supply often exceeds demand. Manufacturers are expected to offer a wide range of good quality products in the low-price segment in order to be competitive in the market. Due to their lower incomes and decreased purchasing power, consumers are mostly looking for cheaper products, although some of them are reluctant to compromise on quality.
According to CBI, the value of EU imports of woodware in 2011 was about