The wave of global recession goes easy. Jinhan Fair’s visitor number grows though international trade is still slow. From on-site observation, a large part of buyers came to Jinhan Fair with specific purchasing plan, deals made face to face and orders placed immediately on booths. What made this occur? Jinhan Fair exhibitors strengthened the design of new items and adjusted their strategies on foreign business and domestic market to fight against the economic slump. The exhibitors’ efforts speed up their own business recovery from frustration and lead to best commodity price and after-sale services to customers.