From February 10th to 14th 2012, JINHAN Fair for Home and Gifts (JINHAN FAIR in short) took part in the Ambiente in Frankfurt, Germany. Launching a comprehensive promotion and market research for its own fair, which will be held from April 21st to 27th 2012.
Ambiente, as the industry’s largest exhibition in the world, is held in each February. With an exhibition area of 320,197 square meters, it has 4,383 exhibitors from 86 countries and over 140,000 professional buyers visiting from 150 countries, most of whom are JINHAN FAIR’s target buyers or exhibitors. In JINHAN FAIR’s booth, the atmosphere was heated with the presence of both new and old clients, thanks to the staff’s dedication to enhancing JINHAN FAIR’s international influence and reputation, and their hard work on publicizing the event and inviting clients over. In the next five days afterwards, JINHAN FAIR visited some of the exhibitions’ participants and buyers form Europe and the US. Through face-to-face communications, it did not only gain the first-hand market information on home and gifts, but also delivered the brand image of JINHAN FAIR to these international clients.
JINHAN FAIR staff publicizing the event and sending out invitations to clients onsite
In 2012, China’s export business will be seeing a more complicated environment and more severe challenges. In the face of that, JINHAN FAIR will stay composed, continue to explore the global markets, strengthen the relationship with international clients, expand the channels for brand promotion and ensure that the fair stays stable, healthy and continues to develop.